Consumer Preference for a No-Choice Option
نویسندگان
چکیده
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Context and Task Effects on Choice Deferral
This article reviews recent research that has examined consumer decision making when the option of not choosing any of the alternatives is provided. The attractiveness of the decision outcomes and the difficulty of choosing are posited to be two key factors that determine the preference for a no-choice option. Building on the notion that preferences are often constructed, it is proposed that ta...
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